adidas Golf Wins Footwear Count at Canarias Open de España

adidas Golf Wins Footwear Count at Canarias Open de España
Press Release

adidas Golf proudly announced that at this week's European Tour event, the Canarias Open de España, the company achieved its first outright footwear count victory of the 2003 PGA European Tour season. London-based Sports Marketing Surveys Ltd. -- an independent agency that has covered the European Tour full-time since 1994 -- tallied the victory, reporting that 72 pairs of adidas Z Traxion Tour golf shoes were put into play versus 68 for the nearest manufacturer. This week's victory built on last week's count at the Algarve Open de Portugal, where adidas Golf and the market leader tied for the number-one position, both with 68 pairs of shoes in play.

Prior to 2002, the market leader had never lost a tournament shoe count on the European Tour. adidas Golf broke that streak by winning three footwear counts outright in 2002, at the Algarve Open de Portugal, Novotel Perrier Open de France and the Trophée Lancôme, as well as tying for number one at two additional tournaments.

"We're thrilled that the success that the adidas brand achieved on the European Tour in 2002 is now continuing into 2003," said Bob Maggiore, Marketing Manager for adidas Golf. "It's an indication that more of the world's best players are choosing to wear adidas Golf footwear because of the high performance and comfort that it consistently provides."

Fast Facts:

adidas is the second-largest sporting goods company in the world. adidas boasts over 75 years of history and heritage. Sergio Garcia, Justin Rose, Ian Poulter and over 250 other golf professionals will wear adidas across the world in 2003. adidas is the fastest-growing shoe, and most visible apparel brand, on the European Tour.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.