Callaway Golf Apparel Announces Two New Product Releases in 2005

Callaway Golf Apparel Announces Two New Product Releases in 2005
Press Release

Ashworth, Inc. (NASDAQ:ASHW), a leading designer of sportswear and golf apparel, today announced two new product launches for Callaway Golf apparel. Callaway Golf Big Bertha Pique Polo is the industry's first 100% Pima Cotton knit that resists: wrinkling, shrinking, fading, and pilling. The product is exclusive to Callaway Golf apparel and will be marketed to the consumer during the spring season. A national coordinated launch is scheduled for February 1, 2005 throughout the U.S. market, that will include print ads and a Callaway Golf ball gift with purchase promotion.

Eddie Fadel, Senior Vice President, Merchandising and Design, commented, "This product combines Pima Cotton and technology to create one of the most wearable golf shirts ever made."

Callaway Golf Pro-Series will be launched in late 2004. The new Callaway Golf Pro-Series line will initially launch as a highly technical waterproof outerwear Collection. All packaging/advertising will carry the tag line "Designed in Scotland" and will feature a hydrophilic breathable laminate that is exclusive to Callaway Golf apparel in the United States. The Callaway Golf tradition continues as the leader in innovation and the design of products that exemplify fashion and function.

Gary Sims, Senior Vice President of Sales, commented, "We are very excited about these first two product releases, as they represent the first of several planned throughout the year, and all of which meet the Callaway Golf standard; Demonstrably superior and pleasingly different."

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf and Big Bertha are trademarks of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"), a leading designer, producer and distributor of headwear and apparel under The Game(R) and Kudzu(R) brands. This strategic acquisition provides opportunity for additional growth in new, quality channels of distribution for the Ashworth and Callaway Golf apparel brands as well as further growth from The Game and Kudzu brands' sales into the Company's current distribution channels. The Game brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting. The acquisition enhances Ashworth, Inc.'s multi-brand, multi-channel, global business model in several ways. The transaction increases Ashworth's channels of distribution from three to six and increases the number of brands that can be sold into each distribution channel while leveraging existing channel relationships, sales forces and expertise.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related to the Company's market position, finances, operating results, marketing plans and strategies. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no responsibility to publicly release the results of any revisions to these forward-looking statements that may arise from changing circumstances or unanticipated events. These statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, as well as strategic alliances, the integration of the Company's recent acquisition, the impact of competitive products and pricing, the success of the Callaway Golf apparel product line, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory, the potential inadequacy of booked reserves, the timely completion and successful operation of the new distribution facility in Oceanside, CA, and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K for the year ended October 31, 2003 and Form 10-Q's filed thereafter.