Titleist. The Equipment More U.S. Amateur Competitors Count On

Press Release

Posted 2004-08-25

Fairhaven, MA - As the country's top amateurs gathered at Winged Foot Golf Club this week to compete for the national championship, 292 players in the field of 312, over 93 percent, made Titleist their overwhelming #1 golf ball choice, compared to just 8 players for the nearest competitor. The U.S. Amateur continues the golf ball momentum Titleist has enjoyed on the 2004 PGA Tour and all of the worldwide professional tours, at the PGA Club Professional Championships, and at every level of competitive amateur golf.

In addition to being the top choice in golf balls at the U.S. Amateur, Titleist is also the favorite among more players in the driver (165), iron (104), wedge (276) and putter (132) categories. Proof, once again, at events where endorsement money is taken out of the equation, Titleist is indeed, Golf's Symbol of Excellence. Below are the major equipment category counts from the 2004 U.S. Amateur:

2004 U.S. AMATEUR CHAMPIONSHIP
GOLF BALL BRAND - PLAYERS
TITLEIST - 292
Bridgestone - 8
Callaway - 7
Nike - 3
Srixon - 1
Top-Flite - 1

DRIVER BRAND - PLAYERS
TITLEIST - 165
Nearest Competitor - 72

IRON BRAND - PLAYERS
TITLEIST - 104
Nearest Competitor - 53

WEDGE BRAND - PLAYERS
TITLEIST - 274
Nearest Competitor - 254

PUTTER BRAND - PLAYERS
TITLEIST - 131
Nearest Competitor - 76

The U.S. Amateur marks the latest in several amateur events this summer where the trust and confidence in Titleist golf balls has never been stronger. From the U.S. Women’s Amateur to the U.S. Amateur Public Links, to the U.S. Junior Amateur and U.S. Girls’ Junior Championship, Titleist continues to be the overwhelming favorite of more competitive players than all other golf balls combined:

U.S. WOMEN'S AMATEUR - GOLF BALL COUNT
TITLEIST - 129
Nearest Competitor - 15

U.S. AMATEUR PUBLIC LINKS CHAMPIONSHIP - GOLF BALL COUNT
TITLEIST - 142
Nearest Competitor - 9

U.S. JUNIOR AMATEUR - GOLF BALL COUNT
TITLEIST - 153
Nearest Competitor - 2

U.S. GIRLS' JUNIOR CHAMPIONSHIP - GOLF BALL COUNT
TITLEIST - 127
Nearest Competitor - 16

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).