SURVEYS SUGGEST GOLFERS CAN’T ACCURATELY JUDGE DISTANCES: Bushnell Laser Rangefinders Help Eliminate Mistakes When Judging Distance

SURVEYS SUGGEST GOLFERS CAN’T ACCURATELY JUDGE DISTANCES: Bushnell Laser Rangefinders Help Eliminate Mistakes When Judging Distance
Press Release

Overland Park, KS – A recently conducted survey by Nelson Research, Inc., an independent research firm, suggests that most golfers believe they are accurate judges of distance. However, a recent study by Golf Digest illustrated that even PGA Tour pros are subject to errors, and those errors increase especially at the amateur level as handicaps go up.

“If the most practiced eyes in the world, such as touring pros and their caddies, are prone to a certain degree of error in judging yardage, it stands to reason that, despite their best efforts, middle to high handicappers are subject to significant miscalculations," said Phil Gyori, vice president of marketing, Bushnell Performance Optics. “The Bushnell Yardage Pro laser rangefinders provide assurance that you know the exact yardage and, consequently, have the correct club in hand, which will directly lead to lower scores. In fact, 64% of those who regularly use the Yardage Pro in their golf game, report an improvement of two strokes per round!”

Nelson Research surveyed golfers with an average handicap of 15 and a full 91% of the respondents felt they were accurate at judging distances. The Golf Digest article (August 1998) tested 10 middle to high handicappers, asking them to judge a standard distance of 134 yards. The amateurs’ average estimate of 156 yards was off by 22 yards – potentially two full clubs. In the same article, judging the same distance, 10 PGA Tour pros’ average estimate was 141 yards, still of by 7 yards.

Bushnell Performance Optics, maker of the #1 selling golf laser ranging products in the world, has garnered rave reviews from satisfied golfers at every level. The Bushnell family of Yardage Pro laser rangefinders is an invaluable and dynamic addition to any player’s bag. By providing precise yardage on any given shot, Bushnell laser rangefinders serve as a personal caddy assuring that you are using the correct club at the correct time. This indispensable information gives any golfer, from weekend hacker to PGA Tour pro, the greatest chance to hit the best shot and the lowest score.

Used by more than 500 touring pros and caddies, 8 of the top 10 money winners on the 1998 PGA Tour, and a key educational tool at top golf schools across the country, the Bushnell family of Yardage Pro laser rangefinders are a proven and effective tool for the first-time golfer as well as the greatest players in the world today.

Bushnell® Performance Optics is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Performance Optics is a leading supplier of high quality sports optics including binoculars, telescopes, spotting scopes, riflescopes, night vision, laser rangefinders, speed guns, compasses, ski goggles, ski helmets, sunglasses and safety glasses marketed under the Bushnell, Tasco®, Bollé ®, Serengeti® and Browning Sports Optics® names. For information about any of these brands or products, contact Laura Olinger – Public Relations Manager at (913) 752-6105 / lolinger@bushnell.comT