TaylorMade Dominates 2004 PGA Tour Season

Press Release

Posted 2004-12-12

In the year in which TaylorMade Golf celebrated its 25th year in business, it's fitting that the company also achieved several remarkable accomplishments that further cemented its position as the leader in metalwoods. First and foremost among them was the introduction of the r7 quad driver, the most successful metalwood launch in the company's history. A remarkable feat, given that TaylorMade cultivated the modern metalwood and has, during the past quarter-century, created landmark clubs like the Burner, Raylor, Burner Bubble, 300 Series and R500 Series. In fact, the r7 quad spearheaded another year of TaylorMade dominance on the PGA Tour. Within weeks of its introduction at the 2004 MCI Heritage, the r7 quad became the No. 1 driver model on the PGA Tour. That's just one of the many tour successes that TaylorMade enjoyed in 2004.

Driver Domination / PGA TOUR

- TaylorMade drivers ranked No. 1 at every PGA Tour event in 2004, extending TaylorMade's streak to 153 consecutive events (dating back to 2001) at No. 1.*
- Throughout 2004, the average margin of victory for TaylorMade drivers at PGA Tour events was 17.
- The r7 quad debuted on the PGA Tour at the 2004 MCI Heritage when one player, Retief Goosen, put it into play. Just four weeks later, at the EDS Byron Nelson Championship, 26 players used the r7 quad, making it the No. 1 driver model at the event.
- More PGA Tour events in 2004 were won by players using the r7 quad – 14 -- than any other driver model. This is the third consecutive year in which TaylorMade drivers were No. 1 in PGA Tour victories.*
- Of the 48 PGA Tour events held in 2004, 50% were won by players using a TaylorMade driver. The nearest competitor accounted for 19%.
- Out of the 33 PGA Tour events that the r7 quad was put into play (starting with the MCI Heritage), it ranked as the No. 1 driver model in 28.*

Player Achievements

- Hank Kuehne led the PGA Tour in driving distance while using TaylorMade drivers. Fred Funk, led the PGA Tour in driving accuracy while using TaylorMade drivers.
- Jeff Brehaut led the PGA Tour in total driving (distance combined with accuracy) while using TaylorMade drivers.
- The winners of three of the four Major Championships held in 2004 used TaylorMade drivers: Retief Goosen won the U.S. Open using an r7 quad, Todd Hamilton won the British Open while using an R540XD and the PGA Champion won while using an r7 quad.
- Soon after putting the r7 quad into play, Sergio Garcia led the EDS Byron Nelson Championship in total driving and won the event, breaking a two-year winless slump. Four weeks later, he won the Buick Classic, again with the r7 quad in his bag.
- The No. 1-ranked player in the world used a TaylorMade R510TP to win the AT&T Pebble Beach Pro-Am, Shell Houston Open and HP Classic of New Orleans. After switching to the r7 quad, he won six more times: the Buick Open, PGA Championship, Deutsche Bank Championship, Bell Canadian Open, 84 Lumber Classic and Chrysler Championship.
- The leading money-winners on the PGA Tour, Champions Tour and Nationwide Tour all used TaylorMade drivers.
- TaylorMade Tour Staff professionals accounted for nine PGA Tour victories in 2004: Retief Goosen/U.S. Open and Tour Championship; Todd Hamilton/Honda Classic and British Open; Sergio Garcia/EDS Byron Nelson Championship and Buick Classic; Mike Weir/Nissan Los Angeles Open; Fred Funk/Southern Farm Bureau Classic; and Joey Sindelar/Wachovia Classic.
- The winners of two Major Championships on the Champions Tour used TaylorMade drivers: Hale Irwin won the Senior PGA Championship using an r7 quad, and the winner of the Tradition used a TaylorMade driver.

Additional TaylorMade Tour Success

- TaylorMade fairway woods ranked No. 1 at 40 out of 48 PGA Tour events.*
- TaylorMade irons ranked No. 1 at 17 PGA Tour events, including the U.S. Open and at Augusta.*
- TaylorMade simultaneously ranked No. 1 in drivers, fairway woods and irons at 15 events, including the U.S. Open and Tour Championship.*
- The TaylorMade Rescue Mid was the No. 1 hybrid on the PGA Tour.

Global Tour Success

- More European Tour events – 19 – were won by players using TaylorMade drivers than any other brand.
- More Champions Tour events – 11 – were won by players using TaylorMade drivers than any other brand.
- More Nationwide Tour events – nine – were won by players using TaylorMade drivers than any other brand.
- More Japan Tour events – eight – were won by players using TaylorMade drivers than any other brand.
- Eight LPGA Tour events were won by players using TaylorMade drivers, one less than the leading brand.

* Including ties

Brand and model count sources: Darrell Survey for PGA Tour, Champions Tour, Nationwide Tour, LPGA Tour and Japan Tour; Sports Marketing Services for European Tour.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.