Analog Devices' iMEMS Motion Signal Processing Drives It Down the Middle with Industry's First Intelligent Golf Club
BUSINESS WIRE
Posted 2005-01-11
-- SmartSwing's new golf learning system tracks and records every movement -- at address, during the backswing, through transition to the downswing -- using tiny gyroscopes and accelerometers embedded in the club shaft... Golf clubs and integrated circuits. Golfers in search of the perfect swing will find the new SmartSwing(TM) intelligent golf clubs provide a detailed stream of feedback, thanks to tiny micro electrical mechanical systems (MEMS) embedded in the shaft. ADI's iMEMS(R) accelerometers are used to measure the acceleration and swing plane of the user's golf swing while the iMEMS gyroscopes measure the twist of the hands. Unlike other golf learning systems on the market, the SmartSwing driver -- other clubs are to follow -- incorporates all hardware in the shaft of the golf club. This allows the golfer to get immediate and elaborate feedback on the quality of their golf swing and other mechanics. The feedback occurs on the golf course or the golf range and can be transferred to a computer via a wireless link. Feedback data can then be analyzed from every angle and compared to an ideal reference or known good swing.
"Our intelligent golf clubs are the first ever developed with this advanced technology integrated into the shaft," said Dick Eyestone, SmartSwing's chief executive officer. "ADI's tiny MEMS motion sensors were an enabling factor. They provided the small size, low power requirements, performance accuracy, and reliability we needed."
"As we continue to innovate our iMEMS portfolio, customers like SmartSwing continue to innovate new applications," said Bill Giudice, vice president and general manager, Micromachined Products Division, Analog Devices. "Without compromising MEMS sensor performance, quality, and reliability, we are delivering the size, cost and surface-mount packaging options to enable a wide range of consumer, industrial, and automotive applications."
In 1998, Analog Devices was the first to introduce motion and tilt sensing for consumer products with the first low-g single chip dual axis accelerometer. Game pad controllers became the first consumer product volume application and adoption accelerated rapidly. Today, ADI leads the consumer low-g accelerometer market and supplies the industry's smallest gyroscopes in their class featuring lower power consumption and unsurpassed immunity to shock and vibration. The company's iMEMS Motion Signal Processing(TM) technology can be found in IBM and Toshiba notebook computers, InFocus digital projectors, and Omron health devices, as well as cellular handsets and other sports equipment.
About Analog Devices
Analog Devices, Inc. is a leading manufacturer of high-performance integrated circuits used in analog and digital signal processing applications. ADI is headquartered in Norwood, Massachusetts, and employs approximately 8,900 people worldwide. It has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, and the Philippines. Analog Devices' common stock is listed on the New York Stock Exchange and ADI is included in the S&P 500 Index.
Editors note: iMEMS is a registered trademark and iMEMS Motion Signal Processing is a trademark of Analog Devices, Inc. SmartSwing is a trademark of SmartSwing, Inc.
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