Burton Golf to Debut New, Lightweight “Cruzer” Golf Bag

Press Release

Posted 2005-02-13

Burton Golf, the legendary golf-bag manufacturer that recently unveiled its revolutionary Club-Lok anti-theft golf bag, today announces the introduction of its “Cruzer” golf bag – a lightweight, hybrid bag designed for golf, push and speed carts that will debut at the 2005 PGA Merchandise Show in Orlando, Fla. January 27-30.

Designed to fit comfortably on the back of golf carts and firmly fixed to push and speed carts, the Cruzer golf bag effectively bridges the gap between large, feature-rich cart bags and lightweight, maneuverable stand bags. Cruzer’s custom top allows easy club access while strapped to golf carts and reduces “club clanking” during use in push and speed carts. Its contoured bottom fits securely to most cart brackets and eliminates sliding and twisting. Special sling attachments and adjustments provide a flush fit, and easy-grip side handles make for easy portability and maneuvering. Tees, balls and other supplies can be stored in the bag’s 11 exterior pockets.

Cruzer’s angled beverage holder keeps drinks secure and vertical when used in push and speed carts, and the Insulated Polar Zone compartment keeps them chilled for up to an entire round. Pulling the right club from the Cruzer golf bag is simple and efficient by way of its 14-way, angle-top divider, integrated, front-access putter tube, and its side-aligned, raised area for woods.

An innovative club layout prevents shaft damage, and a flip-down top pocket enables unobstructed cart strap fastening. The Cruzer meets the growing demand for a versatile golf bag that satisfies golfers who walk and ride golf courses but don’t want to sacrifice ample storage capacity and amenities.

In recent years, golfers have gained a heightened awareness about the fitness benefits of walking. Moreover, trends in golf-course design have turned toward more neo-traditional layouts and routings that promote walking. Yet golfers are resistant to slinging bags across their shoulders for four to five hours, especially in the summer heat or on courses with severe elevation changes.

“Push and speed carts have become popular the past few years among golfers not wanting to carry golf bags but preferring to walk,” says Terry Andre, Burton Golf’s vice president of sales and marketing. “These types of carts have gained almost universal acceptance, even at high-end private clubs and semi-private courses where pull carts were traditionally forbidden.”

The Cruzer bag is available in seven color combinations (colors or color combinations if two-tone), and has an MSRP of $159.

For more information, call 800.633.4630, email info@burtongolf.com or visit www.burtongolf.com.

About Burton Golf

Established in 1907 by T.C. Burton, Burton crafts one of the widest varieties of golf bags on the market. Offerings include stand, cart and TOUR-staff bags, as well as travel covers, custom bags and bag accessories. Burton bags are golfer-friendly, fashionable for men, women and children of all ages, and are designed for optimal functionality and minimal weight for walkers and cart riders. All bags are hand-stitched and constructed of durable materials, available in classic and contemporary styles, and offered in a wide range of color palettes and custom options.

The Fort Walton, Fla.-based company’s brand leadership is known throughout the world, evidenced by the company’s presence as the team bag for the Ryder Cup, Presidents Cup, Solheim Cup and Walker Cup. Most bags carried by Tour professionals are made by Burton. Of utmost importance to all golfers, Burton bags are the only in the industry to carry a lifetime warranty.