Burton Golf Announces Dramatic Reduction in Custom-Bag Turnaround Time to Under 10 Days

Press Release

Posted 2005-02-28

FORT WALTON BEACH, Florida – Building upon nearly a century of high quality and innovation in golf bags, Burton Golf today announces a re-launch of its Burton Original custom golf bag program. Starting January 3, 2005 Burton Golf will complete all Burton Original orders in five to 10 business days from receipt of order. Most customer golf bag programs require six to eight weeks from start to finish. However, Burton has trimmed the process to less than 10 days due to dramatic improvements and increased efficiencies in the order-taking, logo set-up and manufacturing processes.

“Lead times of less than two weeks are unheard of in the custom bag business,” says Terry Andre, Burton Golf’s senior vice president of sales and marketing. “We are proud and excited to offer this dramatic reduction in turnaround time for our golf professional, corporate, retail customers.”

A longtime leader in custom-bag manufacturing and delivery, Burton Original bags are available in seven models, including Burton’s popular TOUR Staff bag, sophisticated Signature bag and lightweight, Country Club stand bag. Golfers, golf spouses, retailers and corporate event planners can select from over 50 different colors, a wide array of fabrics, multiple logo locations and other state-of-the-art customization options.

All Burton Original custom bags are hand stitched in the U.S.A, constructed of durable materials and carry the company’s famous “Lifetime Guarantee.” Matching headcovers and accessories, including duffel bags, deluxe carryalls, briefbags, den caddies and shoe bags are also available to complement custom-bag creations. Customization of golf bags has become increasingly popular as golfers nowadays seek to create identities for themselves beyond the standard look. Burton has promoted this aggressive shift in creative thinking and original bag-making, and the company reports more than a 100 percent increase in custom bag sales each of the past three years.

For more information call 800.633.4630, e-mail info@burtongolf.com or visit www.burtongolf.com.

About Burton Golf
Established in 1907 by T.C. Burton, Burton crafts one of the widest varieties of golf bags on the market. Offerings include stand, cart and TOUR-staff bags, as well as travel covers, custom bags and bag accessories, and the recently introduced Club-Lok, theft deterrent golf bag. Burton bags are golfer-friendly, fashionable for men, women and children of all ages, and are designed for optimal functionality and minimal weight for walkers and cart riders. The Fort Walton, Fla.-based company’s brand leadership is known throughout the world, evidenced by the its presence as the team bag for the Ryder Cup, Presidents Cup, Solheim Cup and Walker Cup, and the overwhelming bag of choice for PGA TOUR, LPGA Tour and Champions Tour members.