Callaway Golf Performance Center Opens at Neshanic Valley Golf Course
Press Release
Posted 2005-03-28
Callaway Golf Company (NYSE:ELY) today announced the
opening of its fifth Callaway Golf Performance Center, a high-tech
club fitting facility. The Callaway Golf Performance Center at
Neshanic Valley opened to the public earlier this month at Neshanic
Valley Golf Course in Neshanic Station, New Jersey, bringing to
golfers in the tri-state area the same technology used to fit the
world's top touring professionals. The Neshanic Valley facility joins
existing Callaway Golf Performance Centers at St. Andrews Golf in Las
Vegas (two locations), The Golf Resort at Indian Wells in Indian
Wells, California, and Golfdom in King of Prussia, Pennsylvania.
The Callaway Golf Performance Center at Neshanic Valley combines
computerized analysis with the hands-on expertise of certified club
fitting professionals, using technology that originated at the
Callaway Golf Richard C. Helmstetter Test Center in Carlsbad.
The Callaway Golf Performance Center employs a sophisticated
computer system incorporating high-speed cameras to capture critical
swing data. Trained specialists analyze that data to provide optimum
club specifications for each golfer's swing by measuring club head and
ball speed, launch angle, backspin and trajectory shape, sidespin,
attack angle, launch angle, impact efficiency and trajectory results.
"We are pleased to offer golfers in the tri-state area access to
the same fitting technology we have at our headquarters in Carlsbad,"
said Joe Urzetta, VP of U.S. Sales. "This is a great opportunity for
golfers to have a high-quality fitting experience at an outstanding
facility. Our retail accounts in the tri-state area also will benefit
as they can give their customers the Callaway Golf fitting experience
at a local facility."
Located about an hour from New York City, Neshanic Valley is
operated by the Somerset County Park Commission. The Callaway Golf
Performance Center at Neshanic Valley welcomes all golfers in the
Northern New Jersey and greater New York Metropolitan area. "Neshanic
Valley Golf Course is the Somerset County flagship golf facility and
the perfect venue to host Callaway Golf's industry leading fitting
technology," said Bob Ransone, Golf Operations Manager. Those
interested in a fitting can arrange referrals through their home club
professionals and, following the fitting at the Performance Center,
golfers can place an order with their home club professional for
delivery within a few days.
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods,
Irons and Hybrids including, ERC(R) Fusion(R) Drivers and Fairway
Woods, Great Big Bertha(R) II 415 Titanium Drivers, Big Bertha
Titanium 454 Drivers and Big Bertha Stainless Steel Fairway Woods, Big
Bertha Heavenwood(R) Hybrids, Big Bertha Stainless Steel Irons, Big
Bertha Fusion Irons, X-18(R) and X-18 Pro Series Irons, X-Tour(TM)
Irons, the Game Enjoyment System(R) of GES(R) Golf Clubs, Callaway
Golf Forged+ Wedges, Callaway Golf Tour Blue(R) Putters and Callaway
Golf I-Trax(TM) Putters. Callaway Golf Company also makes and sells
Odyssey(R) Putters, including White Steel(TM), White Hot(R),
TriHot(R), DFX(R), Dual Force(R) and 2-Ball Putters. Callaway Golf
Company makes and sells the Callaway Golf(R) HX(R) Tour Balls, HX Blue
and HX Red Balls, HX Hot Balls, Big Bertha(TM) Blue and Big Bertha Red
Balls, and the Warbird(R) Balls. Callaway Golf also owns and operates
The Top-Flite Golf Company, a wholly owned subsidiary that includes
the Top-Flite(R), Strata(R) and Ben Hogan(R) brands and Bettinardi(R)
Putters. For more information about Callaway Golf Company, please
visit our websites at www.callawaygolf.com, www.topflite.com and
www.odysseygolf.com.