Matrix Officially Launches The "Matrix Woven" Driver Shaft Featuring Unique Asymmetric Manufacturing Method

Press Release

Posted 2005-06-29

Matrix Composite Corporation (Matrix) officially launched its most advanced shaft entry to date. The "Matrix Woven" shaft has been in use on the PGA Tour and has been test marketed to a select group of Matrix dealers and distributors since February and the response has been phenomenal. The "Matrix Woven" has amazed some of the best known and most successful players on the PGA Tour and has enhanced both the distance and the accuracy of these outstanding professionals. Key Matrix distributors, dealers and master club builders have reported such outstanding results that Matrix officials were completely satisfied with this testing phase and are officially launching this amazing product for sale to the golfing public today.

Other shaft companies have incorporated "weave" designs for cosmetic purposes. The new "Matrix Woven" uses a unique asymmetric lay-up method that positively affects fiber orientation, which aids in the loading and unloading of this shaft. The tight, high grade cross-woven layer of the "Matrix Woven" shaft enhances feel while simultaneously lowering torque. This design and engineering feat prevents the club head from leading the shaft prior to impact. In comparison to the company's existing "Matrix" shaft, which is its top shaft for smooth tempo players, the "Matrix Woven" shaft is a superior shaft option for high tempo, high "load" players. The new "Matrix Woven" is available in both High Trajectory (HT) and Low Trajectory (LT) options. Both the HT and the LT versions are available in an amazing twelve (12) flexes for unmatched customization.

"We are very proud to offer our new 'Matrix Woven' shaft to the general golfing public," MCC Vice President of Corporate Communications J.C. Beeson stated. "The unique design and engineering technology behind this new shaft is a testament to the way things have always been done here at Matrix. No shaft company demands as much of its final product and, therefore, no one else puts its products through as much testing as we do here. Not only do we use our state-of-the-art testing hardware throughout each phase of the process but we also take our products directly to the best golfers in the world on the PGA Tour for the ultimate evaluation. Reports from some of the top names in golf with high load, high tempo swings got back to us that our new 'Matrix Woven' shaft is the most stable and accurate shaft they have ever hit. This feedback is very rewarding because our goal in creating the 'Matrix Woven' was to create a complement to our 'Matrix' shaft, which caters to the slower, smoother swingers out there. We then test these new products with many of our key dealers and master club builders for feedback from their customers, our ultimate targeted consumers. After all this testing, we are convinced that we have a winner in the new 'Matrix Woven' and we are happy to make this advanced shaft technology available to golfers everywhere."

"Matrix Woven" Driver Shaft Specifications & MSRP

Tip Diameter - .335 or .350
Length - 46 Inches
Flex Options - A,R,S,X (12 Total Including Subflexes)
Torque - 2.9 Degrees
Retail Price - $200.00

About Matrix Composite Corporation (Matrix)

Matrix Composite Corporation (Matrix) is a premium composite shaft manufacturer based in Brea, California. Matrix's top of the line Master Fitting System (MFS) series shafts have earned victories on the PGA Tour in the driver, fairway woods, hybrid clubs and irons of Matrix Staff Member K.J. Choi. Choi's victories at the PGA Tour's 2002 Compaq Classic of New Orleans and 2002 Tampa Bay Classic presented by Buick vaulted MCC into prominence among the elite shaft makers of the world. The company's "MFS Matrix" shaft has already earned international victories in Choi's bag at 2003 European PGA Tour's "German Masters", as well as back-to-back-to-back victories in 2003, 2004 and 2005 at the S.K. Telecom Korean Open on the Asian PGA Tour. Matrix is dedicated to creating the finest composite golf shafts featuring the most exacting quality control standards in the industry. Matrix shafts were the number one graphite iron shaft on the PGA Tour in 2004 and ranked 5th in the PGA Tour overall graphite shaft count in 2004. For more information on Matrix golf shafts contact J.C. Beeson at 800-275-3401 ext. 106 or e-mail him at jcbeeson@mccshafts.com.