Project X Wins ‘Three-peat’ at Scottish Open

Press Release

Posted 2005-07-15

For the third consecutive year, premium Rifle® shafts delivered a victory in golf’s ancestral home, winning the Barclays Scottish Open and earning this year’s rookie champion a coveted position at St. Andrews next week. The dramatic win was the seventh on the year for the Rifle Project X shaft which has received high praise among PGA pros, many of whom recognize the Project X as the world’s most advanced iron shaft.

“ The Scottish Open is a great victory for Rifle Project X shafts, and it clearly shows how many of the world’s best golfers prefer to play premium products which incorporate state-of-the-art, custom ball flight engineering compared to the numerous steel shafts that still use 30-year-old, stepped designs,” says John Lauchnor, president and CEO of Royal Precision. “The sophisticated Rifle® Project X is an incredibly advanced blend of new technologies, and it is has an unmatched reputation on professional tours for providing quick ball launch and a long, penetrating trajectory.”

As the Rifle brand celebrates its 10th year on Tour, the Project X has delivered an extremely exciting 2005 PGA season, adds Lauchnor. The Rifle Project X iron shaft was a six-time winner on the PGA Tour last year, including the Masters. With the PGA season at the half-way point for 2005, the Project X has already delivered seven victories.

Often recognized for its innovative and patented design, Rifle Project X shafts help players maintain their highest level of consistency by using a different per-inch constant taper that provides greater energy transfer to the ball at impact and optimum trajectory. In addition, the Project X incorporates four unique technologies to generate unparalleled performance. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

In 2005, Royal Precision also introduced an all-new Project X wood shaft. Both Rifle Project X iron and wood shafts are available in flexes 5.0, 5.5, 6.0, 6.5 and 7.0.