adidas Golf Tour 360 Wins ispovision Award

Press Release

Posted 2005-07-27

adidas Golf announces that its soon-to-be-released high performance golf shoe, the Tour 360, has won the prestigious ispovision Global SportStyle Award for Men's Footwear of the Year 2005. ispo is an annual international trade fair for sports equipment and fashion and was held this year in Munich, Germany on July 2-5. ispovision is a specialized section of the expo that features the newest gear of the year.

Tens of thousands of trade and media representatives from the global sports community converge each year at ispovision to see what's new and hot in sport style. Awards are given out each year to the most innovative, progressive, stylish, and inspired sport products during the Global SportStyle Awards ceremony. An international jury composed of fashion specialist dealers from seven countries selected the award winner. The Tour 360 took home top honors in Men's Global SportStyle as Footwear of the Year for 2005. The award is significant in that it encompasses all types of sport footwear, not just golf-specific footwear.

The Tour 360 received the first half of its moniker because it is a tour-level product built with the serious athlete in mind. The 360 comes from the combination of technologies it employs and the way that they "surround" the foot, providing tremendous stability and support. In fact, the Tour 360 offers the most comprehensive package of performance technologies of any shoe that adidas Golf has ever introduced. New technologies include:

360 Wrap with Independent Forefoot and Heel: Delivers exceptional support that helps to keep the foot centered within the shoe, ensuring a solid hitting platform and enhanced stability.

3D Fit Foam Sock Liner: The new sock liner features three different densities of foam. The first density is a base layer of polyurethane that delivers long-lasting support from heel-to-toe; the second density is a cushioning foam layer in the heel for added comfort; the third density is a memory-foam layer positioned in the forefoot to create a personalized fit.

Anti-Clog Outsole: The clear TPU outsole features improved spacing between the lugs, a smooth surface and an absence of sharp angles, all of which work together to reduce the likelihood of grass and debris catching, clogging and sticking to the outsole. Less clogging promotes better traction from shot to shot.

TPU Toe-Drag: Protects the leather from the normal wear and tear on the toe that occurs during the follow-through, when the weight is shifted fully onto the left foot (for right-handed players) and the right toe drags.

"No-Slip" Tongue: The no-slip pattern on the top of the tongue keeps the tongue centered on top of the foot for increased comfort.

Performance Lining: The two-material lining is a first for adidas Golf. Placing ultra-suede leather in the collar, heel and tongue provides a luxurious feel while minimizing the movement of the foot within the shoe. A moisture-wicking mesh lining encases the rest of the foot to help keep the foot cool, dry and comfortable. Tour 360 has been introduced to the media and will be available to the public on September 1st, Tour 360 will make its professional debut in Primetime on the feet of Retief Goosen and one of his opponents at the "Battle at the Bridges" on Monday, July 25th, 2005. In addition to the "Battle at the Bridges", adidas Golf launch plans include debuting the shoe on global tours later in the week. The adidas Golf staff professionals will show off the Tour 360 simultaneously at the Buick Open on the PGA Tour and the Scandinavian Masters on the European Tour.

“The Tour 360 is one of those rare, break-through products with the power to reshape an entire sport category. We consider the Tour 360 to be a game-enhancing product, complete with golf-specific technology designed and created to provide significant performance advantages to the athlete,” says Bob Maggiore, Global Marketing Director for adidas Golf. “The Tour 360 is engineered from the ground up to meet the demands of world-class athletes, and is specifically targeted at the golfer who seeks every possible competitive advantage on the course.”

Initially, the Tour 360 will be available in three different color combinations starting in the Fall: running white/black/power red; black/black/metallic silver; running white/black/metallic gold. Two additional color combos are planned for release next Spring. The manufacturer's suggested retail price (MSRP) is $180.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company

TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.