Precept Hybrid Clubs for Women

Press Release

Posted 2005-10-08

Recognizing a need for premium, performance driven clubs for women, Precept consulted with leading experts in the field of women's golf. The result of Precept's hard work and commitment to excellence is the new Precept ECW Women's Hybrid set, a combination of utility woods and irons that will allow women to enhance their games.

Precept designed the ECW Women's Hybrid set to address two key issues: clubhead speed and launch angle. Typically, women tend to have lower clubhead speeds and consequently, lower launch angles, meaning the ideal equipment for women needs to offer them distance and the ability to get the ball airborne. But Precept realized that because women play a different game than men, there was no reason to follow the traditional set makeup. So Precept created a mixture of utility woods and scoring irons to help women elevate their game.

“As the golf industry continues efforts to grow the game an often overlooked segment of the market is women,” said Dan Murphy, Director of Marketing, Precept. “Precept recognizes that women have different needs than those of male golfers and as such has created a line of clubs that is woman specific and performance driven.”

THE ECW Women's Hybrid set starts with two utility woods, the 3/4 (25 degrees of loft) and the 5/6 (30 degrees of loft). These two woods are designed to eliminate the difficulty of hitting long irons by placing tungsten weights in the clubs for ease in getting the ball in the air, giving women more options from a variety of lies. The woods also feature an elastomer compound insert to help stabilize the clubhead for more solid shots, even on mis-hits. That same playability and forgiveness carries over to the irons (7-SW). The irons feature a longer heel-to-toe length for added forgiveness, tungsten weighting in the trailing edge to help get the ball in the air and elastomer compound inserts to reduce vibration and provide more feel.

To help women generate power, the ECW Women's Hybrid set comes equipped with a 57-gram, L-flex high modulus carbon graphite shaft, a lightweight shaft designed specifically for lower clubhead speeds. The ECW Women's Hybrid set features a stylish dynamic blue/white color scheme, that will make women golfers the talk of the club.

“The tungsten weight and elastomer compound technology will benefit female golfers of all skill levels with greater ability to get the ball in the air on long irons and approach shots,” said Mike Moxie, Precept Marketing Club Planner.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.