GOLF CONNOISSEUR - First Luxury Golf Publication to Distribute Digital Version of Magazine

PRNewswire

Posted 2006-02-07

Riggs Heinrich Media, Inc. parent company of Golf Connoisseur, announced today it would begin distributing the magazine in digital form to the most affluent households worldwide. The print version of the magazine is already distributed through the top private golf clubs in the United States, as well as at the finest hotels, resorts, and spas; airline's VIP lounges; private aviation companies; and select newsstands.

With the Winter 2006 issue, which will be available in print form on February 15, Golf Connoisseur will begin digital distribution to more than 100,000 affluent households (qualified using BPA Worldwide digital circulation rules).

"We are excited to take the next step in our evolution of becoming a multi-media, multi-channel publishing company," states Chris Riggs, Chairman, President, and CEO. "We are also excited to be the first in the luxury golf segment to offer a digital magazine using a new proprietary online viewing tool, called Tableaux(TM), that was developed here at Riggs Heinrich Media, Inc.

"Tableaux(TM) gives us three advantages over partnering with other digital distribution providers," Riggs explains. "One, we can control the distribution to ensure an affluent demographic for our advertisers. Two, we can control the way content and advertising is displayed, something unique to the industry; for example, readers will be able to watch video or listen to audio commentary from select editorial and ad pages. And three, we can connect our readers directly with our advertisers. Soon we will allow readers to purchase products and book luxury travel directly through our pages."

This expanded service launches this May, the same month that Golf Connoisseur goes bi-monthly with its printed magazine. To view a digital back issue of Golf Connoisseur, click on the link below.

http://www.golfconnoisseur.com/tableaux.jsp?volume=1&issue=4&page=1

According to the 2005 Mendelsoln Affluent Survey, there are 45,000,000 affluent households in the United States and 12.2 million households with an annual household income greater than $150,000. "It is also estimated that 93% of these affluent households are now online," states Riggs. "With the use of Tableaux(TM), we will be extending a new reading and luxury buying experience to this demographic providing a value proposition to our advertisers that is unique to the industry -- directly connecting the reader to our advertiser."

Golf Connoisseur is a golf, luxury, and lifestyle magazine created for a unique audience of discerning readers who have the means, intelligence, and motivation to savor the finer things in life both on and off the course. The magazine is currently available at Barnes & Noble bookstores and airport newsstands or by subscription. Golf Connoisseur is published bi-monthly by Riggs Heinrich Media, Inc.

Click Here To Give Feedback Or Talk About This Article

Home - More Golf News & Reviews
Click Here To Give Feedback Or Talk About This Article

Didn't find what you need? Try our site search:

Most Recent Features