Callaway Golf Improves HX Tour and HX Tour 56 Golf Balls; Balls Used by 4 of 8 Major Winners in 2005 Now Better Than Ever
Press Release
Posted 2006-02-17
Callaway Golf Company (NYSE:ELY) today announced the
rollout of improved versions of its flagship HX(R) Tour and HX Tour 56
Golf Balls. The HX Tour and HX Tour 56 (shown), which have more than 70
worldwide wins to date, including half the Major Championships played
on the men's and women's pro tours in 2005, are now even better.
How do you improve on that kind of amazing performance? First, you
upgrade the manufacturing process. Both the HX Tour and HX Tour 56 are
now manufactured using the Company's proprietary RIM (Reaction
Injection Molding) Technology. This key step in the manufacturing
process locks in the core and mantle layers to ensure maximum
concentricity while injecting an ultra-thin, exceptionally soft cover
for high-speed drives and iron shots with plenty of spin.
Finally, Callaway Golf engineers devised a new finishing system
that creates better adhesion and improved gloss retention so the balls
will keep their whiter, brighter finish longer and will better resist
scuffing and groove-shear for longer life.
The performance differences in the HX Tour and HX Tour 56 Golf
Balls are a function of the thinness of their covers. The cover of the
HX Tour Golf Ball is just 0.018" thick, while the HX Tour 56 is 0.021"
-- a tiny variation of just three-thousandths of an inch, but
significant enough so that highly-skilled players will notice.
The thinner cover of the HX Tour Golf Ball gives it a bit more
speed off the driver and, as a result, the ball flies farther down the
fairway and still maintains Tour-caliber spin around the greens. The
HX Tour 56 Golf Ball, with its slightly thicker cover, has more spin
and softer feel around the greens and still travels Tour-level
distance off the tee.
The two HX Tour Golf Balls also share the revolutionary HEX
Aerodynamic pattern, which replaces conventional dimples, virtually
eliminating the ball's seam and thereby enhancing shot-to-shot
consistency. HEX Aerodynamics cover 100 percent of the ball's surface,
creating reduced drag at impact and increased lift in flight for
longer, more stable shots, even in the windiest conditions.
The improved versions of the HX Tour and HX Tour 56 Golf Balls
will be available at retail beginning February 17. The manufacturer's
suggested retail price will remain the same at $50 per dozen.
Through an unwavering commitment to innovation, Callaway Golf
creates products and services designed to make every golfer a better
golfer. Callaway Golf Company manufactures and sells golf clubs and
golf balls, and sells golf accessories, under the Callaway Golf(R),
Top-Flite(R), Odyssey(R) and Ben Hogan(R) brands. For more information
visit www.callawaygolf.com.
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