Callaway Golf Apparel Announces Release of Its Expanded Technical Performance Offering for Spring 2007

Press Release

Posted 2006-09-07

Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspired lifestyle sportswear, today announced the Spring 2007 debut of an exciting array of new product releases for Callaway Golf apparel. The Tour Authentic(TM) bottoms program and the X-Series(TM) Performance Center will be presented to the golf industry, including leading PGA golf professionals throughout the U.S., with first product deliveries arriving in stores by December 2006.

The New Tour Authentic(TM) Pant and Short

Introducing the next generation of core-spun technology ... Callaway Golf apparel is proud to present the Tour Authentic pant and short for Spring 2007. The Tour Authentic bottoms program will be announced to over 3,500 select accounts throughout the U.S. in a custom Callaway Golf mailer providing product information and an actual fabric swatch attached to the inside of the mailer. "The innovation is in the performance of the fabric combined with luxurious comfort. We felt it was important and unique to include a fabric swatch in the mailer, so each recipient can have the opportunity to experience the texture, weight and finish of this amazing new bottoms fabrication. The higher-end market is clearly missing a luxury performance bottom that better clubs and resorts can offer with the fine knitwear they currently offer to their members and guests," said Gary Sims, EVP Sales & Marketing.

Steve Pena, VP of Design for Callaway Golf apparel, commented, "This is the next generation of the famous Callaway Golf pant that our customers have been asking for. Our new and revolutionary Tour Authentic bottoms category creates an entirely new level of 'comfort performance' in pants and shorts for those who demand the best, on and off the course. Utilizing a high-tech manufacturing process that wraps a 100% long staple cotton fiber around a high performance micro-fiber polyester core, this fabrication has all of the great characteristics of a synthetic but retains all of the comfort of 100% cotton. The added ingredient is a touch of spandex that gives the garment the true 'comfort performance' feature. The fabric resists shrinkage, naturally retains its shape, provides stretch versatility and gives the wearer a bottom that is truly easy-care ... the perfect traveler's pant."

The X-Series(TM) Performance Center

In June 2006, the Callaway Golf Company unveiled the exciting new Ely Callaway Performance Center. The state-of-the-art golf research and fitting facility is named after Callaway Golf's late founder and will carry on his passionate pursuit of technological breakthroughs in the design, creation and custom fitting of golf clubs and golf balls for golfers of all skill levels.

In the Spring of 2007, Callaway Golf apparel will expand its current X-Series offering under the new Callaway Golf Performance Center umbrella. "This is a great way to bring together the outstanding breakthroughs in hard goods innovation with the advancements of the highly technical X-Series performance apparel line. The X-Series Performance Center line focuses solely on products that are designed and engineered with the core golfer in mind for protection against all elements. The design direction is intended to be ageless. Customers from 18 yrs. to 65 yrs. old are particularly enthusiastic about X-Series," commented Steve Pena.

The Performance Center currently consists of four main product categories within the X-Series performance umbrella, each offered in an extensive array of colors and styles:

DRYSPORT(R)
A unique 3-in-1-moisture management system: Moisture Wicking, UPF 15+, Anti-Microbial, Comfort Performance

WARMSPORT(R)
Thermal Regulating System: Thermal Insulating, Quick Dry, Breathable, and Flexible

WINDSPORT(R)
Wind Shell Protection: Wind Resistant, Lightweight, Water Resistant, Quick Dry

WATERPROOF
Complete Rain Protection: 100% Waterproof, Breathable, Windproof, Lightweight

RAINSPORT
Introducing in Fall 2007

The Tour Authentic bottoms program and the X-Series Performance Center will be promoted to consumers in the Spring of 2007 through national print advertising and related in-store promotions.

Ashworth, Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases popular items from the Ashworth line. Ashworth Weather Systems(R) and AWS(TM) utilize technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008, is an Official Licensee of Callaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"), a leading designer, producer and distributor of headwear and apparel under The Game and Kudzu(R) brands. This strategic acquisition provides opportunity for additional growth in three new, quality channels of distribution for the Ashworth(R) and Callaway Golf apparel brands as well as further growth from The Game and Kudzu brands' sales into the Company's three traditional distribution channels. The Game brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.

To learn more, please visit our Web site at www.ashworthinc.com.