adidas Golf Unveils 2007 Fall/Winter Youth Apparel Line

Press Release

Posted 2007-02-13

adidas Golf, a brand of the TaylorMade-adidas Golf Company, has unveiled its 2007 adidas Golf Kids fall and winter youth line of apparel. Targeted at eight- to 14-year-olds, adidas Golf Kids is a performance-based line of polo shirts and outerwear that incorporates the same performance technologies featured in adidas Golf's existing men's and women's apparel.

"Kids have never had a better opportunity to dress like mom and dad or even their favorite Tour players," said Patricia Dahan, adidas Golf director of global apparel. "adidas Golf Kids offers the same style, comfort and performance as our adult apparel and outerwear."

adidas Golf Kids polos and mocks incorporate 1) ClimaCool®, a moisture-management technology designed to improve air-flow, resulting in a more breathable garment that reduces skin temperature and keeps the wearer cool and comfortable; and 2) CoolMax® Extreme (by Invista) and Lycra® to combine cool comfort with outstanding freedom of motion.

New adidas Golf Kids products include:

Boys' ClimaCool Pique Polo
• rib-knit collar
• open-hem sleeve
• UV protection
• anti-microbial finish
• adidas brandmark at back neck yoke
• five colors: navy, royal, white, black, university red
• manufacturer's suggested retail price (MSRP) $40

Boys' ClimaCool Twin Stripe Polo
• rib-knit collar
• open-hem sleeve
• mesh side panels
• UV protection
• anti-microbial finish
• adidas brandmark at back neck yoke
• four color combinations: navy/white, royal/navy, white/black, university red/black
• MSRP $45

Boys' ClimaCool Short-Sleeve Mock
• rib-knit mock neck
• open-hem sleeve
• UV protection
• anti-microbial finish
• contrast adidas brandmark on back neck yoke
• mesh side panels
• two colors: black, white
• MSRP $40

Boys' ClimaCool Color Block Polo
• rib-knit collar
• open-hem sleeve
• front and back mesh side panels
• UV protection
• anti-microbial finish
• contrast adidas brandmark at back neck yoke
• three color combinations: navy/royal, graphite/white, arctic/navy
• MSRP $45

Boys' ClimaProof® Half-Zip Wind Shirt
• 100 percent fully lined polyester stretch woven
• ClimaProof wind level I technology
• "arms-up construction" for freedom of movement and minimal shift
• two colors: royal, khaki
• MSRP $50

Boys' Tech Shorts
• quick-dry twill
• constructed belt loops
• two back welt pockets
• 9" inseam
• two colors: navy, khaki
• MSRP $45

Girls' ClimaCool Solid Pique Polo
• rib-knit collar
• open-hem sleeve
• mesh princess panels
• contrast adidas brandmark at back neck yoke
• UV protection
• anti-microbial finish
• four colors: dahlia, blue jay, pale pink, white
• MSRP $35

Girls' ClimaCool Plaid Print Polo
• self collar
• open-hem sleeve
• contrast adidas brandmark at back neck yoke
• UV protection
• anti-microbial finish
• two color combinations: blue jay/arctic/white, posy/dahlia/white
• MSRP $40

Girls' ClimaCool Skort
• ClimaCool undershort
• front tee pocket
• back scorecard pocket
• vented hems
• UV protection
• anti-microbial finish
• 6" inseam
• two colors: posy and blue jay
• MSRP $45

adidas Golf Kid's apparel is sold through green grass and golf specialty shops.

About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company

Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com.

The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about €9.5 billion (2005).