Titleist Launches 906F4 Fairway Metals

Titleist Launches 906F4 Fairway Metals
Press Release

Dedicated to providing golfers with high performance equipment that sets the standard for ball flight, shot control, feel and playability, Titleist introduces the new 906F4 fairway metals. Designed with a lower, deeper center of gravity and more loft, the 906F4 family provides players of all swing speeds a higher launch and ball flight from the tee or turf, as well as increased spin and a higher downrange trajectory. Among those already making the switch to the 906F4 is World No. 5, Adam Scott, who relied upon a new 15.5 degree en route to a T12 finish at the PGA Championship.

“The new 906F4 is the most forgiving and easiest to hit Titleist fairway metal yet,” said Steve Pelisek, Vice President, Sales & Marketing, Titleist. “These fairway metals have been tested and validated, not only by players at the game’s highest level across the worldwide professional tours, but also by club professionals, better amateurs and aspiring golfers alike.”

The 906F4 is available in lofts of 13.5, 15.5 and 18.5 degrees in both right and left-hand. The pear-shaped profile of the 906F4 features a square set up with a longer, shallower face that promotes a higher, straighter ball flight for confidence and forgiveness. A multi-material construction with a separate face insert allows for maximum ball speed over a larger face area. An innovative Multi-Relief Sole™ design provides greater ground clearance at the trailing edge of the sole to minimize turf resistance and allows for crisp, solid contact from a variety of turf conditions. The deep face pear-shaped 906F2 fairway metals will continue to be available by custom order.

“Based on the feedback we received during our comprehensive player testing process, more golfers are seeking higher launch and ball flight from their fairway metals,” said Pelisek. “With the 906F4, we utilized the extensive ground-sole contact research we conducted with a wide range of golfers to improve upon its launch characteristics off both the tee and the turf.”

Features and benefits of the 906F4 Fairway Metals include:

- Lower, deeper CG and ½ degree more loft for higher launch and flight from the tee or turf.

- Longer, shallower face for greater confidence, forgiveness and playability.

- Multi-relief sole allows for crisp, solid contact and minimizes turf resistance.

- Shallow, pear-shaped profile with square set-up offers classic looks with straighter ball flight.

- Bore-thru design positions the shaft tip closer to the ball for greater stability at impact.

- Multi-material construction: A softer 431 stainless steel body provides a sweet, solid feel while a 275 Carpenter steel face insert creates maximum ball speed over a larger face area.

The standard shafts for the 906F4 are the new Aldila VS Proto 80 Fairway (83g) and the Graphite Design YS-6+ (69g). The VS Proto Fairway 80 shaft is designed with performance characteristics to provide a medium to higher launch consistent with the VS Proto 65 driver shaft. The stock grip is the Titleist Tour Velvet Rubber Round. A comprehensive matrix of additional shaft and grip choices is available through Titleist Custom.

The Titleist 906F4 fairway metals will be available in golf shops beginning September 1, 2007, with a MSRP of $225 for graphite and $200 for steel.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE - FO).