Adams Golf Expands IDEA Lineup With Easy-To-Hit IDEA a3OS Hybrid Irons

Adams Golf Expands IDEA Lineup With Easy-To-Hit IDEA a3OS Hybrid Irons
Press Release

Adams Golf (OTCBB:ADGO), the leader in hybrid iron technology and maker of the best selling hybrid iron franchise of all time, announces the launch of its new Idea a3OS Hybrid Irons. With the goal of creating the easiest-to-hit set of irons in golf, Adams Golf engineers integrated six hybrids with two cavity-back short irons to achieve results that the maximum-game improvement category has never seen. Built with Boxer Technology™, the latest breakthrough in hybrid shaping and performance, the Idea a3OS set delivers a category-leading MOI that translates into extreme forgiveness, increased ball speed for greater distance, and more spin resulting in a high-launch trajectory and more carry distance. A fluid transition through the set allows for consistent distance gapping so that the player has the perfect club for every shot.

"We've maintained a leadership position in the hybrid iron category for years and our experience and expertise is evident with the superior performance and maximum-game improvement features of the Idea a3OS Hybrid Irons," said Chip Brewer, Adams Golf president and CEO. "We answered the challenge of making this new hybrid iron set outperform the previous version, Idea a2OS, as well as making it the easiest set of irons to hit on the market. Since Idea a2OS was a market share leader we felt it was imperative to set our sights on making this product even better for this segment of golfers looking for more benefits and better playability."

Set Make-up & Models

Idea a3OS Men's: 3, 4 & 5 Boxer™ Hybrids, 6, 7 & 8 Trans-hybrids and 9-PW Cavity-back irons. Right & Left hand. Reg., Stiff & X-Stiff flexes.

Idea a3OS Senior: 4, 5 & 6 Boxer™ Hybrids, 7, 8 & 9 Trans-hybrids, and PW & SW Cavity-back irons. Right & Left hand. Lite flex.

Idea a3OS Women's: 4, 5 & 6 Boxer™ hybrids, 7, 8 & 9 Trans-hybrids, and PW & SW Cavity-back irons. Right & Left hand. Women's Regular and Soft flex.

Features/Benefits

3, 4, 5 Hybrids with Boxer Technology™

Category-leading MOI for more forgiveness with off-center hits through geometric shaping.

Maraging steel, pull face construction delivers high COR for more ball speed and greater distance.

Milled face grooves translate into more consistency and control.

Cambered sole design and trailing edge draft relief enhances playability from all lies.

6, 7 & 8 Trans-Hybrids

Easy-to-hit, wide sole iron-like hybrids perfectly bridge the gap between the Boxer™ hybrids and the offset under-cut short irons.

Maintains consistent launch conditions through the set with low CG, high MOI and a maraging steel face insert for a hot ball flight.

9-PW Cavity-back Short Irons

Wide sole design lowers the CG for better feel and confidence in short yardage performance.

Gap, Sand and Lob wedges sold separately. Shafts:

Men's - ProLaunch Platinum 80-gram & True Temper Performance Lite 105-gram

Senior's – ProLaunch Platinum 65-gram

Women's – ProLaunch Platinum Ultralite 55-gram

Grips:

Men's - Tour Traction

Senior's - Winn G8

Women's - Winn G6

Shipping:
October 1, 2007 Suggested Retail Price:
Men's - $799.99/graphite and $699.99/steel
Senior's & Women's - $799.99/graphite

Complete Integrated Set Make-up & Models

Created for golfers who appreciate the complete package, Adams Golf offers the Idea a3OS Integrated Sets for Women and Seniors. The 13-piece sets are designed specifically for golfers serious about their game and serious about matching style with performance. The Women's 8-piece set is perfect for the golfer who is new to the game or who has a busy schedule and plays on a limited basis.

Idea a3OS Senior's 13-piece Integrated Set: 460cc, high MOI design, offset Driver, Low Profile 3 & 5 fairway woods, 4, 5 & 6 Boxer™ Hybrids, 7, 8 & 9 Trans-hybrids, PW, GW & SW Cavity-back irons, mallet putter and premium cart bag. Right & Left hand available. Lite flex. Suggested Retail Price: $999.99

Idea a3OS Women's 13-piece Integrated Set: 460cc high MOI design, offset Driver, Low Profile 3 & 5 fairway woods, 4, 5 & 6 Boxer™ Hybrids, 7, 8 & 9 Trans-hybrids, PW, GW & SW Cavity-back irons, mallet putter and premium cart bag. Two color options available – Rain (Blue) and Sand (Khaki). Women's Regular and Soft flex shafts available with Rain set, Women's Regular flex available in Sand set.Right & Left hand available. Suggested Retail Price: $999.99

Idea a3OS Women's 8-piece Integrated Set: 460cc high MOI design, offset Driver, long, mid and short-iron Boxer™ hybrids, PW & SW Cavity-back irons, mallet putter and premium stand bag. Two color options available – Rain (Blue) and Sand (Khaki). Women's Regular and Soft flex shafts available with Rain set, Women's Regular flex available in Sand set. Right & Left hand available. Suggested Retail Price: $699.99.

Shipping:
November 1, 2007

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding our ability to continue manufacturing products that are commercially acceptable to consumers and statements using terminology such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect the current view of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: product development difficulties; product approval and conformity to governing body regulations; assembly difficulties; competing product introductions; patent infringement risks; uncertainty of the ability to protect intellectual property rights; market demand and acceptance of products; the impact of changing economic conditions; the success of our marketing strategy; our dependence on a limited number of customers; business conditions in the golf industry; reliance on third parties, including suppliers; the actions of competitors, including pricing, advertising and product development risks concerning future technology; the management of sales channels and re-distribution; and one-time events and other factors detailed under "Risk Factors" in our 10-K's, 10-Q's and other Securities and Exchange Commission filings. These filing can be obtained by contacting Adams Golf Investor Relations.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein. Except as required by federal securities laws, Adams Golf undertakes no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this press release. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the applicable cautionary statements.