4 New Models Unveiled By Mizuno

Mizuno Press Release

Posted 2008-10-26

Mizuno's new line of MP and MX irons have put feel to the top of the design agenda. Inspired by a long term study into the science of feel, Mizuno set its engineers new benchmarks for sound and vibration in the design of its new irons. Mizuno's research pinpointed vibration as one of the key human criteria for evaluating feel. Using a system of Frequency Analysis Mizuno's engineers established a pattern of vibrations that best communicated a pure strike and set to enhance them within iron heads for different types of player - the MP-62, MP-52, MX-200 and MX-100.

David Llewellyn R&D Manager for Mizuno USA led the project, "The key characteristic of Mizuno's irons has always been their unique soft feel. The key ingredient is our one-piece Grain Flow Forging process, but we wanted to search more deeply into how material interacted with design.

While feel is very much subjective, we were able to find vibration patterns through our Frequency Analysis that best communicated feedback to our research panel. Not just the tone, but also the length and curve of sound were key to hitting the most satisfying feedback.

We managed to bring this more subtle element into the design process so while the new irons all hit new combinations of workability and ease of use, the amazing feel is what most golfers will notice first."

The new MP-62, MP-52, MX-200 and MX-100 will be available from September 2008.