adidas Helps Make Sure Golfers Look Good in All Weather

Katrin Wolfe

Posted 2009-11-16

In a recent press release, adidas announced their ClimaCool®, ClimaLite® and ClimaProof® Apparel will be Tested on a 31-Day Southern Hemisphere Leg that includes Bolivia, Argentina, South Africa, Australia and U.S. Stops. adidas has a great line of apparel and strives to test to make sure their clothes standup to all conditions.

Hot or cold, wet or dry, adidas is going to test several new golf apparel to see how they stand up to the toughest conditions. Two lucky golfers will be globetrotting in the "Wear In The World" golf adventure. The golf trip will lead to some of the world's most extreme golf courses to test apparel featuring ClimaCool®, powered by COOLMAX EXTREME, ClimaLite® and ClimaProof®. Canadian Lindsay Knowlton (handicap of 3) and American Josh Sullivan (handicap of 1) will play the most extreme courses in Death Valley, United States; Bolivia; Argentina; South Africa and Australia. Throughout their journey, Knowlton and Sullivan will play with local golfers and PGA Professionals, Andres Romero and Nathan Green. In addition to golf adventures, Knowlton and Sullvian will teach golf to aborigines in Australia, go cage diving with sharks in South Africa, mountain bike in Bolivia, and experience take part in local traditions, food, and cultures.

Facebook and adidasgolf.com will help document the duo's adventures. Knowlton and Sullivan will provide daily updates through videos, tweets, or blogs.

"Our intent with this program is to prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric stands up against the world's most extreme golf conditions and allows golfers to perform at their best regardless of what Mother Nature throws at them," said John Kawaja, executive vice president of adidas Golf. "The Tour players who wear our products have long-said they believe adidas Golf apparel provides a competitive advantage. Our mission here is to demonstrate that advantage in a really compelling way."

Knowlton's and Sullivan's adventure begins Thursday, November 19th in Carlsbad, California at the TaylorMade adidas Golf Headquarters. The launch will include shots of the golfers hitting a "Ceremonial Tandem First Drive" and interviews with Sullivan, Knowlton and adidas Golf executives.

"We are excited to be a part of this worldwide golf adventure with adidas Golf which extracts the highest level of performance from garments with ClimaCool®, ClimaLite® and ClimaProof® which are made with COOLMAX® Extreme performance fabric ," says Julien Born, COOLMAX® brand, global director, Activewear and Outdoor Apparel.

The Southern Hemisphere journey will take Knowlton and Sullivan to the following exotic destinations in order as listed below:
Furnace Creek, CA. USA – The world's lowest-elevation golf course at 214 ft below sea level, where they will wear ClimaCool® apparel
LaPaz Golf Club, Bolivia – The world's highest-elevation golf course at 10,800 ft above sea level, where they will wear ClimaCool®, ClimaLite® and FORMOTION® apparel
Ushuaia, Argentina – The world's southern-most 18-hole golf course, where they will be wearing ClimaCool®, ClimaLite® and FORMOTION® apparel
Walker Bay Golf Resort, South Africa – Africa's southern-most golf course, where they will be wearing ClimaProof® and ClimaLite® apparel
Alice Springs, Australia – The world's hottest golf course with temperatures in excess of 122 degrees, where they will be wearing ClimaCool® and FORMOTION® apparel

About the Technology

ClimaCool® - ClimaCool® is powered by 100% CoolMax® Extreme, a lightweight and highly breathable fabric that is one of the fastest drying fabrications on the market today. ClimaCool® also features mesh ventilation in critical heat zones, UPF 15+ protection, resists pilling, and is anti-microbial.

FORMOTION® - Sport-specific 3-dimensional engineering optimizes fit and comfort. Seam optimization/reduction mirrors muscle contours to eliminate restriction and irritation. Features mesh ventilation on back body for enhanced breathability and comfort. ClimaCool® with CoolMax Extreme® technology provides superior moisture management and breathability.

ClimaLite® - Plated hydrophilic technology wicks moisture away from the skin to a cotton face for quick evaporation to keep the athlete dry and comfortable.

ClimaProof® - All-weather protection engineered with highly weather-resistant fabrics provide protection from wind, rain and snow. Lightweight, soft fabrications result in a quieter, more comfortable garment. Offered in four levels of protection to battle specific weather conditions including: ClimaProof® Storm, ClimaProof® Rain, ClimaProof® Wind and ClimaProof® Wind Warm.

COOLMAX® fabric - The original moisture management fabric, helps move moisture away from the skin, helping keep people cool and comfortably dry. COOLMAX® Extreme performance fabrics are the highest level of COOLMAX® fabrics available, engineered and designed for the very serious sportsman and sportswoman when total focus on performance is key. To learn more about the COOLMAX® brand and family of COOLMAX® products, visit www.COOLMAXfabric.com.