Just For Women

Katrin Wolfe

Posted 2009-11-20

Callaway Golf Company announced the new Solaire™ sets of women’s golf equipment, as well as the new Solaire golf ball for women. The Solaire golf equipment and golf ball were made with the help of women with research around a woman's golf game. Research was conducted into the swing characteristics of women golfers. As a result, Solaire offers a technologically advanced selection of clubs and balls that are ideally suited to increase distance, accuracy and forgiveness.

Available in 14-piece and 9-piece set configurations, Solaire provides women with everything they need to play in style and take their game to the next level. Designed to maximize performance due to the new lightweight clubheads featuring draw configurations and higher lofts, as well as lighter grips and shafts. The new design allows for greater efficieny through the swing which generates greater power to produce greater disances.

“We’ve spent countless hours researching the way women swing and play golf in an effort to design equipment that promotes shots that fly farther, higher and straighter,” said Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. “Women were heavily involved in the design process of these sets, both from a performance standpoint and on the aesthetic side. Solaire represents the latest example of our commitment to the women’s game, and we’re confident this equipment will help many reach new heights on the course.”

Data was collected on the golf course and at the Ely Callaway Performance Center to help created the new Soliare equipment. Researchers studied the way women swing and play golf. In addition, data helped create a desirable feel, premium looks and a contemporary design.

The new 14-piece Solaire Set is engineered specifically for emerging golfers to achieve ideal distance separation between clubs, so they have confidence playing from anywhere on the course. The set consists of an all-titanium driver, three stainless steel fairway woods, three hybrids, two irons, three wedges, a mallet putter and a versatile cart bag.

The new 9-piece Solaire Set is designed to allow beginning golfers to go straight from the shop to the course with everything they need to get the ball up in the air and down the fairway. The set consists of an all-titanium driver, a stainless steel fairway wood, two hybrids, an iron, two wedges, a mallet putter and a versatile cart bag.

Both Solaire set are currently available at retail. The new product introductory price is $899 for the 14-piece set, and $599 for the 9-piece Solaire set.

The Solaire golf ball is designed to perform ideally at slower swing speeds, delivering shots that fly farther down the fairway. It features a soft, resilient core that has been specifically formulated to provide increased carry and distance. The low compression core also produces soft feel off the clubface. The Solaire golf ball also features patented HEX Aerodynamics, which promotes lift at slower swing speeds and reduces drag to maximize distance.

The Solaire golf ball is stylishly offered in two color options: 100% Pure Callaway White or High Visibility Pink. Both utilize a luminous finish that adds a distinctive look to any woman’s game. The Solaire golf ball features a new product introductory price of $19.99 per dozen and availabe at retail.