Dunlop’s LoCo Collection Gets New Member

Dunlop’s LoCo Collection Gets New Member
Press Release

Dunlop announces the latest addition to the successful LoCo collection with the introduction of LoCo Junior. The package set, which is currently shipping to stores nationwide, has been specifically designed to give junior golfers a high performance product that conveys LoCo’s distinctive personality.

The set features a graphite shaft with a swing weight and kick point specifically designed for the aspiring junior player and premium slip-resistant Winn grips. The driver/fairway has a 15º loft for enhanced trajectory and increased distance off of the tee, while the heel/toe weighted putter promotes a softer, smoother and more even stroke. Also included in the set are 5-7-9 irons that were specially designed with a perimeter weight system to increase the sweet spot. The collection is rounded out with a lightweight, matching stand bag with dual straps.

“We knew that the LoCo collection would be perfect for a junior product because it combines a feeling of fun and excitement with a real performance story,” said André Emery, vice-president of product development for Focus Golf Systems, the excusive licensee of Dunlop golf equipment in North America. “LoCo Junior gives young players more design, technology and attitude than anything on the market today.” Sets are available in three sizes, ages 3-5, 5-8 and 9-12 for right hand and ages 5-8 and 9-12 for left hand, and retails at $99.99.

Among the world’s best-known sport brands for over 90 years, Dunlop has earned a reputation for incorporating leading edge technology into high quality products designed for the golf enthusiast. The brand’s U.S. headquarters, as well as its world-class golf ball research and manufacturing facility, are located in Greenville, S.C. area.