Let’s face it, we’re an impressionable society. Ad campaigns have an incredible influence on the golf marketplace. Big campaigns = big sales. The product may not necessarily improve our game – or, for that matter, even fit our game – but we buy, more than anything, on a name. My opinion? We’re putty in the hands of marketing executives with mega-millions at their disposal.
People who buy Tour Edge golf equipment buy because it makes sense. Simply put, it’s great equipment at great price points. The new Tour Edge JMAX Drivers are hot little tamales for good reason. The technology of these drivers, which simply optimizes launch angle with low spin rates (even for golfers who don’t generate pro-like clubhead speed), gets to the root of how distance is best achieved. It’s a rather comforting combination of rocket science and common sense.
Here’s a company, Tour Edge, that’s founded on the same honest to goodness principles that your grandma and grandpa lived and died on. Their simple goal is to be the best clubmakers in the business. Period. And they do it by devoting a huge percentage of their profit into R & D. No frills, no brainwashing, no mass media hype. It’s refreshing, really. And the kicker? They’re actually succeeding. Word is spreading without media hype. That’s a good sign.
I gave the Tour Edge JMAX Driver a try recently and was totally blown away by its great clean look and performance. The ball jumped off the face and it quickly became clear that this club was one to be reckoned with. The real selling point with these drivers, however, is that by choosing the proper model (according to your swing speed) you’ll immediately optimize launch conditions. For more info, check out www.touredgegolf.com.
