Greg Norman Collection and the Association of Golf Merchandisers Announce Sponsorship Agreement

Press Release

Posted 2004-01-26

NEW YORK, Jan. 23 /PRNewswire-FirstCall/ -- Greg Norman Collection announces today a sponsorship agreement with the Association of Golf Merchandisers for 2004. As part of the agreement, Greg Norman Collection will sponsor the association's Bulletin Board on the "Member's Only" section of its website, www.agmgolf.org. This will allow the AGM's 825 Merchandiser members a unique opportunity to effectively communicate with each other. Additionally, Michael Stein, Vice President of Design will conduct six "Fabric and Technology" seminars for AGM members in different regions across the country.

Since launching PlayDry, its proprietary moisture wicking fabric in 2000, the Greg Norman Collection has been an industry leader in fabric innovations and technology. "We are thrilled to partner with the AGM said Suzy Biszantz, President of the Greg Norman Collection "Their members represent the most prestigious golf shops in the country."

"The support of our Vendor Partner members is very important to the AGM. The member bulletin board will serve as a highly interactive discussion vehicle where ideas and resources are shared among members. We are honored to have the Greg Norman Collection partner with us to facilitate communication and educational opportunities for our members," stated Vicki Bernstein, AGM President.

Greg Norman Collection, a division of Reebok International Ltd., is a leading worldwide marketer of men's sportswear, golf apparel and accessories.

The Association of Golf Merchandisers is a professional association of golf-related vendors and professional merchandisers located all over the world. Headquartered in Arizona, AGM is a 501(c)(3) not-for-profit organization founded in 1989 and governed by a 19-member volunteer Board of Directors.

The AGM mission is to:

Educate - golf retail buyers/merchandisers and golf professionals,
Elevate - the golf merchandising profession, and
Enhance - communication between golf buyers and vendor partners.

Who are the members of the AGM?

Today, more than 750 individuals representing private, public, resort and off-course golf specialty stores are active members of the AGM.

Our members are responsible for golf merchandise sales in excess of $500 million annually. Over 100 vendor partners are members of the AGM and, through their membership, they support AGM retail education programs.