WILSON GOLF & TOURISM IRELAND TO GIVE AWAY TEN IRISH GOLF VACATIONS AT WILSON DEMO DAY EVENTS IN '04

Press Release

Posted 2004-02-19

Chicago, IL, February 17, 2004 -Wilson Golf and Tourism Ireland share at least one thing in common - Padraig Harrington. As a Wilson Staff professional, Padraig plays Wilson Golf clubs on the professional tours, and as an ambassador for Irish golf, he promotes Irish golf tourism around the world. To honor their relationship with Padraig, currently the 11th ranked player in the world, the two organizations today announced a joint promotion for the 2004 golf season.

This year, Wilson Golf and Tourism Ireland will join forces in a program that will award ten golf vacations for two, to ten lucky golfers who attend Wilson Demo Days across the country. Golfers merely attend a Wilson Demo Day and test the Deep Red II Maxx Driver and Deep Red II Distance Irons, the company's flagship products that are both earning strong reviews from golfers and the media, then register to be eligible for one of the Irish golf vacations. Two winners will be chosen each month for five months beginning in March.

"We're delighted to announce this partnership with Tourism Ireland in a year-long promotion that will benefit both companies, as well as consumers who attend our demo day events," said Angus Moir, Global Business Director, Wilson Golf. "For Wilson it provides an excellent way to attract golfers to test our exciting products and reward loyal supporters, and for Tourism Ireland, it promotes Irish golf tourism as we move toward the 2006 Ryder Cup in Ireland."

Each vacation for two will consist of a six-day, seven-night stay at a bed and breakfast, plus multiple rounds of golf. The trip includes airfare, lodging, golf fees, and car rental. For up to the minute dates, cities, and times of each event, golfers can log on to www.wilsongolf.com and click on "Find An Event" to find the Wilson Golf Demo Day in their local area. Wilson plans to hold more than 2,000 Demo Days this year.

"We look forward to working with Wilson to promote golf in Ireland," said Jim McGuigan, Executive Vice President North America, Tourism Ireland. "With Padraig's visibility as Ireland's ambassador of golf, and with Wilson's support through this exciting program, there is no question that we'll spread the word that Ireland is one of the most attractive golf destinations in the world."

Wilson Golf & Racquet Sports is a division of Amer Sports, one of the world's leading manufacturers of sports equipment. Wilson Golf, celebrating its 90th anniversary in 2004, designs, manufactures and distributes premium golf equipment throughout the world. Dedicated to being one of golf's industry leaders by providing technologically advanced products for professional tour players worldwide and to golfers of all levels seeking to improve their performance.