Colorado Company's BirdieBall Flies Into National Spotlight; Limited-Flight Training Aid Featured In Magazines And On Television
Press Release
LAKEWOOD, Colo.--(BUSINESS WIRE)--March 23, 2004--John Breaker, president and CEO of Birdie Ball, Inc. is going for the green with his innovative limited-flight golf training ball, and his efforts are attracting national attention. At this year's PGA Merchandise Show, the world's largest golf industry trade show, BirdieBall-mania struck the golf media. The simple, cylindrical tube, which looks at first glance like a napkin ring, received star billing on The Golf Channel's popular GOLF CENTRAL news show. Host Adam Barr has since featured the Birdie Ball on subsequent equipment reports on the Comcast-owned network. The golf industry's leading publications, Golf World and Golfweek have written about Birdie Ball, and even U.S. News and World Report has chimed in. The limited-flight ball simulator is going long.
"I doubt any exhibitor at the PGA Show got the return on their investment that we did," Breaker says. "In my wildest dreams I couldn't have imagined the impact that this little device would make."
The Birdie Ball's simple appearance belies its space-age aerodynamic technology. Made of a durable, heavyweight polymer, the device's edges are milled to exacting specifications that produce a ball flight of 25-60 yards, depending on the club the golfer uses. The Birdie Ball provides a realistic feel and sound at impact, and it reacts just like a golf ball. Golfers can practice high shots, low shots, hooks and fades. Beginners can use the BirdieBall to learn the game in the privacy of their own back yards.
Accomplished golfers can safely hone their shotmaking skills and get accurate feedback on swing mechanics in a limited space.
"We've gone from a crazy idea to a crazy reality," Breaker says. "Online sales are pouring in, and our website has absolutely exploded with all the national publicity we've been getting. Golfers who try the BirdieBall simply can't believe how it reacts and performs."
Breaker's ideas for his brainchild go far beyond a simple training device. He envisions BirdieBall "courses," which could occupy sites a fraction of the size of traditional golf courses or even be laid out in city parks. Plans are underway for a BirdieBall exhibition tournament, featuring local professionals and media personalities, to be held this spring in Denver.
"One of the problems with golf is that it is so demanding in terms of space, time and money. We'd love to help more people experience the thrill and challenge of the game on their own terms."
About Birdie Ball:
The BirdieBall was developed by a father and son team of entrepreneurs, Richard and John Breaker. BirdieBall is a limited-flight practice golf ball. Like a golf ball, the BirdieBall's axis tilts left-to-right or right-to-left creating a draw, fade, hook or slice flight path. It is made of a high modulus engineered polymer that can withstand a 125 mph swing. Birdie Ball, Inc. is headquartered in Lakewood, Colorado. The company operates a retail storefront in the Colorado Mills Mall in Lakewood. BirdieBall products can also be purchased on the company's website: http://www.birdieball.com. For more information, contact Birdie Ball, Inc. at 303.590.1623.
