Nike Golf's Tiger Woods is Leading the Way in Fashion at the Masters

Nike Golf's Tiger Woods is Leading the Way in Fashion at the Masters
Press Release

April 5, 2004 - On Thursday, Tiger Woods will make his eighth start at the Masters as a professional, once again setting the standard for fashionable performance apparel and footwear that golfers will look to this year. Since 1996, Woods has played an integral role in Nike Golf's apparel line, providing feedback on both performance and style over the years.

The following is a look at some of the key pieces that Woods will wear this week.

Thursday, April 8 - Masters, First Round

Woods will sport the twist rib full-button polo in ghost, a light shade of lavender blue. The full-button open-sleeved polo is made of double mercerized cotton. Available now in medium denim, rhone, light stone, black, ghost and barely grey. SRP: $80.

Friday, April 9 - Masters, Second Round

Friday's three-button, stitch stripe polo in medium denim features a self-collar, which is becoming more prevalent in Nike Golf's apparel. The self-collar uses the same fabric as the rest of the shirt. The polo is made out of double-mercerized cotton jersey. Available now. SRP: $80.

Saturday, April 10 - Masters, Third Round

On Saturday, Woods will wear the twist rib short-sleeve mock in black. Woods first popularized the short-sleeve mock in 2003 at the Buick Invitational in San Diego, Cal. This new style is available now in medium denim, rhone, black, light stone and barely grey. SRP: $75.

Sunday, April 11 - Masters, Fourth Round

The colorblock polo in rhone and red mahogany continues Woods' tradition of Sunday red. The double mercerized polo also features a self-collar. Available now in rhone/red mahogany and medium denim/dark obsidian. SRP: $85.

"Our strategy for Tiger at the Master's this year was to balance fresh, modern silhouettes with more traditional golf fabrics," said David Hagler, Nike Golf's Apparel Director. "The twist rib full-button polo and mock are great examples of progressive styling paired with beautiful double mercerized cotton. Innovative luxury at its finest."

Woods will wear either the Dri-FIT Tour TW Six in black or the Gore-Tex TW Center Seam in white throughout the Masters.

The sixth version of Woods signature shoe, the TW Six, delivers uncompromising comfort and impeccable styling for the look, feel and performance of a champion. The TW Six features the finest craftsmanship-Nike Air technology, rich, supple leathers and the most advanced moisture-controlled shoe environment in golf. Available now. SRP: $175.

The Gore-Tex TW Center Seam offers Nike Golf's exclusive single-last Gore-Tex construction, providing a barrier against moisture in any environment. The Center Seam features Nike's proprietary Visible Heel Air-Sole Unit, providing consistent, long-term shock dispersion and stability right where Woods, or any golfer, needs it. Available now in black and dark flint. SRP: $130.