How?

Did you see this golf club review?

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Scott Rushing
Scott Rushing's picture
How?

Sco, give me your science input here.

 

I was watching this season of Wilson's Driver vs Driver and in the next to last episode they have celebrities hitting it at a Pro-Am event.   Now this is at sea level, cause I can see the ocean in the background so I figure it's somewhere in Cali.   But i was seeing swings that if I were guessing about the distance, I would have been way off.   One guy, very overweight not a big swing had these numbers:

 

swing speed: 96.7MPH   

Ball Speed: 145.6

Distance: 280 yards.

 

Another guy, former football player Brian Urlacher hit one 335 .  Swing speed 128MPH, ball speed 183.8MPH and 335 yards.
 

Now Brian Urlache's swing speed it pretty high comparably but these are just a few examples.   Steve Young hit it like 270 with a 95 MPH swing, etc.   Are they just hitting the ball into a paved parking lot and letting th eball bounce forever?  Guys I know who swing in the mid 90's are getting 270 and 280.  Am I just confused?

DON
swing speed: 96.7MPH   

swing speed: 96.7MPH   

Ball Speed: 145.6

Distance: 280 yards.

These numbers don't add up. Ball speed is excellent for that swing speed, but the distance is WAY too long for those numbers. ONLY way this could happen would be if the ground was ROCK HARD and fast as ice. Only way to get that kind of yardage with thhat ball speed would be to get 50 yards of roll or more. 

Don

Putting is easy if you have the Right Putter.

scomac
scomac's picture
They probably had the launch

They probably had the launch monitors juiced to exaggerate distance for marketing potential.

In both instances the swing speed to ball speed ratios were within the realm of what you might expect to see, but the first guy had to be absolutely nutting his right on the sweet spot to get a 1.51 smash factor.  Urlacher's 1.44 smash factor is much more common.

Scott Rushing
Scott Rushing's picture
That's my thinking as well.  

That's my thinking as well.   I watched these guys swing and to me, I swing faster and there's no way they should be reaching those types of distances.  The show itself is interesting, just seeing the manufacturing process and the discussions about what innovations are even practical.  But the "results"?....a little hard to believe

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Scott Rushing
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BTW...here's the details on

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scomac
scomac's picture
It's pretty clear that W/S

It's pretty clear that W/S was going for gimmicky with botht the winners they have chosen for these competitions.  Lots of bits and bobs and adjustability.  I know that ther first winner never sold up here at all.  They were being steeply discounted back in the summer months to clear inventory.  They just couldn't even make a dint against Taylormade or Callaway.

Contrast that with the Cleveland Launcher HB and you get a basic fixed hosel driver with a high quality shaft for a significantly reduced price point and that just may have a chance of getting some share.  I remember looking at one some time ago and thinking it was solid club with good eye appeal and well worth a hit even though I never bothered.

Scott Rushing
Scott Rushing's picture
Their first winner was found

Their first winner was found to be non-conforming by the USGA the week after it launched.  I think that did some damage to it..they "fixed" it and offered the fix to all purchasers but I think the damage was done. 
To me - their real goal isn't to compete with Callaway or TM...it's to make their brand more known.   I saw their club stand in the local golf shop and it's tiny compared to Callaway..though I will admit, i think more companies are shrinking their inventory..nothing is as big in the store as it used to be.  But..there was Wilson.  So I think they're getting what they want, which is a bit of PR..I don't think they expect huge sales..

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