I've been telling golfers that shaft alignment matters, and here is some test results that comfirm what I've been telling you.

Did you see this golf club review?

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DON
I've been telling golfers that shaft alignment matters, and here is some test results that comfirm what I've been telling you.

Is Golf’s Best Technology a Secret?

It may be hard to believe, but there’s something that hundreds of PGA Tour players have done that a relatively small number of golfers even know about – PUREing their shafts.  SST PURE has been on the PGA Tour for over 15 years, and players using this technology have won over $1.5 billion.

In this edition of Golf Myths Unplugged, we test whether PUREing delivers measurable benefits or if it’s just a fancy placebo.

CC SST Pure Mod wide

What Is SST PURE® ?

Start by understanding that, to varying degrees, golf shafts aren’t perfectly straight or perfectly round.  These irregularities can cause problems when the shaft twists and bends during the swing.  SST PURE Shaft Alignment finds the most stable bending plane or “Neutral-Axis” of the shaft.  SST claims that when the club head is installed in the proper orientation with the “Neutral Axis,” golfers will see improved consistency.

SST PUREing is NOT the same as “spining” or “FLOing.”

SST PUREing is available to all golfers through SST PURE licensees.

CC SST Pure Mod

The Myths

Myth #1 – PUREing doesn’t improve distance

Myth #2 – PUREing doesn’t improve accuracy

Myth #3 – PUREing doesn’t improve the way a club feels

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How We Tested

For this test, we used two seemingly-identical six irons.  The clubs had the same head, shaft, grip, loft, lie, length, swing weight, and total weight.  The only difference was that one shaft has been SST PUREd and the other had not.

We tested with seven golfers.  The golfers’ handicaps ranged from mid-teens to scratch.  Each player hit ten shots with the PUREd six iron and ten shots with the non-PUREd six iron.  Some players hit the PUREd six iron first, some hit the non-PUREd six iron first.  No one knew which was which until after they had tested.  All shots were recorded on Trackman and no shots were deleted.

All testing was done at Club Champion.

The Results

1

Our first myth is totally busted – PUREing a shaft led to significant distance increases.

On average, our testers gained over 7 yards of total distance with the PUREd six iron compared to the non-PUREd club.  That’s nearly a full club of extra distance despite the fact that the two clubs had the same loft!

The greater distance came largely as a result of greater club head speed, ball speed, and smash factor.  Players swung the PUREd club nearly 1 MPH faster and generated an extra 2.8 MPH of ball speed.

2

Down goes another myth – PUREing does, in fact, boost accuracy.

Overall, our test group was 2.2 yards closer to the center line with the PUREd six iron versus the non-PUREd six iron.  That may not seem like a lot, but six feet and seven inches can be the difference between a makable birdie putt and a challenging two-putt.  On the PGA Tour, that would be the difference between being #1 in proximity to hole and being 91st.

PUREing not only helped players land their shots nearer the centerline, it also helped them to shrink their dispersion.  The average distance between players’ furthest right and furthest left shots was 2.1 yards smaller with the PUREd iron versus the non-PUREd iron.

MYTH #1PUREING DOESN'TIMPROVE DISTANCE

After each player had completed their twenty shots, we asked them a simple question, “Which club felt better?”  6 of our 7 testers said the PUREd club felt better, and most were emphatic.  Players felt that their well-struck shots felt better, their mishits stung less, and the club was more under-control and predictable throughout the swing.

Conclusion

The SST PUREing process is no placebo, it’s one of the most impactful technologies that we’ve ever tested.  I entered this test as skeptical as anyone, but the data combined with my own firsthand experience proved that PUREing your clubs definitely leads to improved performance.  You can expect the clubs in my bag to be SST PUREd from here out.

You can find out more about getting your clubs PUREd through SST PURE Licensees such as Club Champion.

The Data

PURE Test - Players

PURE Test - Averages

Scott Rushing
Scott Rushing's picture
Interesting Don.  Nice to see

Interesting Don.  Nice to see some actual results. Working with Statisticians all day, I can hear them in my ears saying...this is not nearly enough data ... Would have been nice to see a few more swings...10 swings with each is  a small sample but to their credit, there  were consistent results so that was a good read. 

Another suggestion for them would have been -  while not practical depending on how long it takes to pure the one 6I -  would have been after the player hit both,  to pure the un-Pure'd 6I the person hit and have them hit 10 more and see if his results for that club now mirrored the first one.    Just to take out other variances. 

Golf is a game that can only be played...

GolfGearReview.com Administrator

DON
Hi Scott;

Hi Scott;

While I agree that more balls hit would be nice, but then someone would just say that 20 balls is good, but 50 would be even better. Fact is it takes more time to hit more balls and at some point it becomes a waste of time to hit more balls. And when you use SEVEN testers it can get really hard to hit more and more balls per tester. With this test they had 7 golfers hitting 10 shots with each club, so that's a total of 140 balls being hit. That's a pretty good number of balls for a test I would think. 

What you suggessed, to hit the un-pured shaft club again after having the shaft Pured would be really easy if they did the test with a driver with a hosel adjustment like the Ping G400 Max that you own. All they would have do would be to Pure the shaft and install it in an adapter so the shaft is aligned correctly in ONE of the 5 setttings. Then they could do the test in this setting and then repeat the test in each of the 4 other setting and show the data. 

ONE thing I hope you gained from this test is an understanding of WHY I do NOT like todays drivers with the adjustable shaft setting to change the loft of the club. The fact is that ONLY in one of the 5 positions for the Ping drivers will the shaft be aligned according to the SST puring findings. Rotate the shaft and that club is NO LONGER in complaince with the USGA rules. If you ask the people at SST they will tell you this little fact. I got this info directly from the president of SST back when the company first started business. 

This test shows the reason I ONLY play clubs that have had the shaft alignment done as it really does make a difference, and most any decent golfer can see the improvement it makes in ALL of their clubs. 

 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Agree Don with the adjustable

Agree Don with the adjustable shaft issue.  if you're going to do this , you need to get fitted for the right shaft settings and then PURE it.  \

When I looked up prices, it seemed like it was between $55-$75 per club going through the big box stores that offer it.  So you might have an income stream if you can do it and get your name out there!  ha!

It sounds like there are likely performance gains people will see, but I think for high handicappers, who have a lot more bad swings than good swings, spending that $ on lessons will lower their scores faster than this. high handicappers because of the number of poor swings they cause themselves I think lessons first before this investment.  Looking at the data shows even with the non-PURE'd club, there were plenty of good swing results so making better swings more often would help them. 

 

Golf is a game that can only be played...

GolfGearReview.com Administrator

DON
After talking to some local

After talking to some local club makers, it appears that just about ALL custome club makers that do after market shaft installs or build custome sets or irons with good shafts, have aLL of the shaft either SST Pured or they do the Spine and FLO alignment on the shafts in-shop. The tools to do the work are pretty cheap to buy, so it's cost effective to do the work in-shop rather than sending them out to SST. It only takes me about 10 minutes to do the Spine and FLO alignment on a shaft, so it's pretty easy to do a re-shaft job a lot faster than if I had to send the shaft out to SST and have to wait for it to be shipped both ways. I charge $40 to install a new shaft in a club, and that INCLUDES doing the spine and FLO alignment on the shaft. Compare that with what SST would charge for the Puring ALONE, and my service is a lot more affordable and in some ways "Better". 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
DON

DON
Why would changing the shaft setting after you do this make the club illegal?  

My impression from the Wilson debacle 2 years ago - the the winner of the Driver vs Driver club was found to be non-conforming in one of the many configurations it could be set it,  and the USGA rules the entire club was considered non-conforming.  In ANY combination.  So Wilson had to refund $ or replace the non-conforming portions.  

So I guess I would be surprised that if after doing this the USGA believes your club could possibly be set in an illegal fashion, they would not object to this since they can't monitor it.

 

Golf is a game that can only be played...

GolfGearReview.com Administrator

DON
The president of SST Puring

The president of SST Puring told me over the phone that the ONLY way USGA would agree to allow shafts to be Pured was IF the shaft was installed with the arrow that SST places on the shaft when they do the test, in the 12 O'clock position. So when you have a club with a shaft adapter, you have to install the shaft in a way that when the adapter is on the shaft and the shaft placed in the head the arrow is in this position. That means that whey you rotate the shaft to a different setting the shaft is NO LONGER in the correct alignment, and that makes the club non-conforming. 

ONe reason for USGA doing thia is that you CAN install a shaft in a way that the shaft will "Correct" for a slice or hook. depending on how the shaft is allgned, and the USGA does NOT want this to happen. According to the SST president by turning the shaft to the 1 or 11 O'clock position, you can make the club either hit a fade or a draw. depending on which way you rotate the shaft, and that is NOT allowed by the USGA for some reason only they can tell you. This USGA ruling applies ONLY to shafts that have been SST Pured. This is ONE reason I perfer to do a spine and FLO alignment on my shafts, as this does NOT make my clubs non-conforming no matter which way I install the shaft in the head. There are TWO ways I can install my shaft in a club and get the BEST performance from the shaft/head combination. One way is the set the spine at 12 O'Clock and the other is to set the spine in the 3 O'Clock position. IF I have a shaft that is on the STIFF side of what I perfer, I can install it with the spine at 12 O'Clock and that shaft will play a bit softer. With the spine in the 3 O'Clock position the same shaft will play a bit softer. This allows me to tune the shaft stiffness to best match my requirements, or my customers requirements. 

As you stated, the cost is rather high for the SST Puring service, plus you have to pay the shipping both ways to and from their plant. And it takes a week or two to get the shaft back. I can do the spine and FLO alignment on a shaft in my shop and since I already have the tools needed to do the job, it does NOT cost me any money at all, and it's same day service with NO shipping charges. Much faster and FREE, is hard to beat. Think about doing a FULL set of 13 clubs, NOT needed with a putter. The cost would be 13 times the price you mentioned. or more than $700 for the set. I can do the same thing for only the time it takes to pull the shaft and align it. And while SST Puring will tell everyone it's NOT the same as spine and FLO alignment, it's PRETTY MUCH the same results. Better perrormance and much better consistancy of ball striking and flight. , 

Don

Putting is easy if you have the Right Putter.