Billy Casper Golf Enters Missouri with Management of The Golf Club of Florissant
(VIENNA, VA) – Marking its first engagement in Missouri and increasing its presence to 24 states, golf-course owner/operator Billy Casper Golf (“BCG”) has been selected to manage The Golf Club of Florissant, 30 minutes north of St. Louis.
Under the multi-year agreement, BCG will turnkey all aspects of Florissant’s golf course and property maintenance, staffing and training, clubhouse operations (food and beverage, merchandising, etc.), golf instruction, marketing and public relations, special events and financial management.
“Florissant has a reputation for being a warm and friendly town to our residents and visitors,” says Robert G. Lowery, Sr., Mayor of the City Florissant. “Billy Casper Golf thinks similarly, and this is one reason we outsourced professional management. The company shows golfers excellent course conditions and graciousness time and time again.”
“Billy Casper Golf taking care of Florissant’s customer base and applying sound, golf-specific business practices will benefit golfers and City resources,” says Peter Hill, Chairman and CEO of BCG. “This hidden jewel is already a player’s favorite and we’ll make their experiences even better.”
Located in close proximity to downtown St. Louis and its northern suburbs, The Golf Club of Florissant represents the 100th course under BCG management.
Carved out of 135 acres, the par-72, 6,590-yard championship layout opened in 1963 and features some of the most critically-acclaimed bent-grass greens and zoysia fairways regionally. A fully stocked pro shop, full-scale restaurant and 3,000-square-foot deck makes the club a convenient venue for corporate, charity and social gatherings.
The City of Florissant lies in the heart of a valley near the confluence of two rivers – the Missouri and Mississippi – and was aptly nicknamed the "Valley of Flowers" by French farmers and fur trappers. Founded in 1767, Florissant is now the largest municipality in St. Louis County with 18 parks, a 600-seat theater, skateboard park, aquatic centers, indoor pool and covered ice rink.
For more information about Florissant: www.golfclubofflorissant.com, 314.741.7444.
Under the multi-year agreement, BCG will turnkey all aspects of Florissant’s golf course and property maintenance, staffing and training, clubhouse operations (food and beverage, merchandising, etc.), golf instruction, marketing and public relations, special events and financial management.
“Florissant has a reputation for being a warm and friendly town to our residents and visitors,” says Robert G. Lowery, Sr., Mayor of the City Florissant. “Billy Casper Golf thinks similarly, and this is one reason we outsourced professional management. The company shows golfers excellent course conditions and graciousness time and time again.”
“Billy Casper Golf taking care of Florissant’s customer base and applying sound, golf-specific business practices will benefit golfers and City resources,” says Peter Hill, Chairman and CEO of BCG. “This hidden jewel is already a player’s favorite and we’ll make their experiences even better.”
Located in close proximity to downtown St. Louis and its northern suburbs, The Golf Club of Florissant represents the 100th course under BCG management.
Carved out of 135 acres, the par-72, 6,590-yard championship layout opened in 1963 and features some of the most critically-acclaimed bent-grass greens and zoysia fairways regionally. A fully stocked pro shop, full-scale restaurant and 3,000-square-foot deck makes the club a convenient venue for corporate, charity and social gatherings.
The City of Florissant lies in the heart of a valley near the confluence of two rivers – the Missouri and Mississippi – and was aptly nicknamed the "Valley of Flowers" by French farmers and fur trappers. Founded in 1767, Florissant is now the largest municipality in St. Louis County with 18 parks, a 600-seat theater, skateboard park, aquatic centers, indoor pool and covered ice rink.
For more information about Florissant: www.golfclubofflorissant.com, 314.741.7444.
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